Leave your logo at the office! Build unity in the movement by creating a shared brand

We see it way to often - NGOs fight over having their logo and statement central on the marching banner or campaign message. All too often it derails the political statement and unity that is so crucial for building a powerful movement.

In this story Lamin Saidykhan, who played a central role in the revolution in the Gambia, tells about how they worked to overcome fractions and internal struggles in the movement. With a shared brand spread through hashtags and t-shirts they created a sense of unity and belonging: